SKINCARE SWAP CHALLENGE - OLAY

If someone stopped you on the street and complimented your skin, would you let them into your apartment? We tasked TikTok icon Tefi Pessoa to find out! In this man-on-the-street series, Tefi intercepted women to ask them about their skincare habits, take a peek into their skincare stash at home, and convince them to swap out their products for Olay’s iconic moisturizer duo: Niacinamide & Retinol24.

Created at VaynerMedia | Role: Senior Copywriter

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Super Serum Swap Challenge - OLAY

The man-on-the-street style of the "Skincare Swap Challenge" campaign performed so well, we did it again — but this time with a twist! Our trusty host introduced passersby to Olay’s newest It Girl: Super Serum. Instead of going to apartments to see each woman’s skincare, Tefi — literally — dug into their bags. Whether it was a shopping bag, gym bag, or luggage, the products inside revealed a lot about their habits.

Created at VaynerMedia | Role: Senior Copywriter

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Credits

Group Creative Director: Melody Henderson

Associate Creative Director: Clancy Fink

Senior Copywriter: Elaina Berkowitz

Senior Art Director: Lindsay Easom