OLAY beats AI

Olay invited REAL users to go face to face with artificial intelligence. We showed them photos from when they were younger, then used AI aging technology to predict what they’d look like today. Spoiler alert: Olay BEAT AI! Because they use Olay, all the women looked better than AI predicted.

Rather than relying on claims to do the heavy lifting, we used real peoples’ enviable skin to show off the visible difference Olay can make.

Created at VaynerMedia | Role: Senior Copywriter

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Credits

Group Creative Director: Melody Henderson

Creative Director: Eric Witman

Creative Director: Alyssa Leary

Associate Creative Director: Lindsay Easom

Senior Copywriter: Elaina Berkowitz